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WEATHERS STUDIOS SCRUBS UP FOR THE JOB [Oct 15, 2008]
Atlanta, Georgia—Rob Mottola, Weathers Studio’s Director of Operations, has over twenty years of experience in the video production business, but he admits this was the first job where scrubs were required. “We also had to make sure our camera equipment was extra clean.” He’s referring to filming a pacemaker surgery for a segment of Gwinnett Medical Center’s pilot episode of Medical Matters.
Medical Matters is a new program highlighting the latest technologies and medical advancements offered by the Gwinnett Medical Center—a not-for-profit healthcare network serving Gwinnett and the surrounding community. In particular, the show documents the growth and improvements achieved through GMC’s strategic plan known as Project PATH.
Adopted by GMC in 2006, Project PATH is a five year strategic plan focused on solidifying Gwinnett Medical Center as the premier medical center in the Southeast that provides the very best care available for every patient they serve.
“This is an excellent medium to capture the progress and transformation happening through Project PATH,” says Adrienne Hollis, Director of Marketing and Communications for the Gwinnett Medical Center. “As a healthcare provider, technology is a primary tool in the care that GMC provides, but our marketing and communications department believes we’re also responsible to advance the technology we use for outreach and communications efforts,” she says.
Medical Matters airs bimonthly on TVgwinnett (channel 23), but the show’s stories, interviews, and unique footage will be used to educate the public in numerous ways. “Our goal is to document this success story so that it can be accessed through countless modes of technology,” says Mottola. “The footage and stories can be easily adapted for use over the internet as well as various other media outlets,” he says.
“Weathers Studios was essential to the success of maximizing Medical Matters,” Hollis says. “They were invaluable in helping us be creative with our shooting and editing schedule to get the most versatility out of our interviews and footage.”
“The program has been a tremendous success in reaching new audiences. We can communicate our new construction, programs, and the technological advancements and clinical excellence in a timely, relevant, and personal way.”
Media Contact:
Weathers Corporation
678 848 8449
